"It is not down in any map; true places never are"
- Herman Melville, Moby Dick
We founded True Places in 2019 to build a modern outdoor product company that reflects the way we live our lives today: relevant for the most meaningful outdoor moments and at a quality that we expect.
Designed for the modern outdoors
We kept asking the same questions — why is anything that’s portable so uncomfortable, and anything comfortable so immovable? Why don’t things we use when we’re outside with family and friends work as well or look as good as other things in our lives?
We realized we weren’t the only ones wishing for better and, with backgrounds in product innovation, we could actually do something about it. So, True Places was born. After thousands of hours of researching, designing and experimenting, we can’t wait to share the first results with you, wherever your true places may be.
- Nelson and Ben
Supporting our communities
Some of our best moments in life are with friends, family and neighbors just outside our doors. Access to great public spaces and recreation is vital to our communities. That’s why we donate to non-profits to give back to our communities through funds raised from our referral programs and other initiatives.